Joys of campaigning

First of all, quick update! Its been a very very long time since I wrote.. Almost 6 months and there's a reason why - I'm at home, I got a hundred million things to do which beg for my time, not to mention I continue to watch all the series that I used to watch when I had little to do and was in the EU!! SO, that explained, onto other most important things.. Like the title above.

I'VE BEEN CAMPAIGNING!!!!!!!!!!!!!!!!!!!!!!!!! AND I'M CHUFFED ABOUT IT.

Some background here : I have a very special cousin(no, he's not disabled ;) - ok, that was unwarranted) who's been a quite inspiring for me. SO, he has a social enterprise which aims to improve the lives of marginalized farmers through education, co development, empowerment etc etc... Which I think is a great initiative, so I jumped into the bandwagon and started campaigning for him..

How? well, I have a all my wonderful friends on every social network worth its salt and started putting it up on the wall + mentions to friends I could chat up with and so on.

That was fun, but here's what I saw.......

People love to talk causes
People love to talk about making differences
People love to appreciate people who are making differences

BUT THEY DON WANNA PAY FOR IT!!!!!!!!!!!!!!!!

Yup, thats an entirely different ball game.

Well, this particular venture I'm talking about is a bit different too, judging by the fact that its called the unreasonable institute... Well, different because you will never see the money you gave away again, its gone... POOF.. and this money will go to support the entrepreneur, not the cause... to go meet PE(private equity) guys who will help him/her scale up the model and make a difference on the ground... LONG CYCLE, agreed... But, there are a hundred million questions asked, some are very tough, some much easier.. And with a lot of effort, I saw 2 distinct patterns in the deals that did finally go through!

- Either people get convinced right away and ask you how much they can part with and how
- or people are least bothered about whatever it is you are doing!

So, been going viral until about last week, an approach that hasnt worked, so after a deep look at the content, and with the eager effort from MR.CEO=>Mr.Devi prasad rao himself, we have had a brand new video and a new campaign....

and TADA, no wait...

thats later...